The Coronation Group Blog

This blog breaks down lifecycle marketing, email, paid social, and conversion strategy - all focused on turning traffic into long-term revenue through education-first systems, not hacks that annoy or burn out potential customers.

Email Marketing: How to Set Up a Klaviyo Welcome Flow That Converts New Subscribers Into Paying Customers

Email Marketing: How to Set Up a Klaviyo Welcome Flow That Converts New Subscribers Into Paying Customers

Daniel Butler
Published on: 06/04/2026

Learn how to set up a welcome flow that converts new subscribers into first-time buyers. Step-by-step sequence, conditional splits, content, and deliverability tips from a team that has driven millions in email revenue for brands across the US.

Email and SMS
Email Marketing: The Psychology Behind Why Most Discount Emails Fail At Converting New Subscribers

Email Marketing: The Psychology Behind Why Most Discount Emails Fail At Converting New Subscribers

Daniel Butler
Published on: 23/02/2026

Discover why most discount emails fail to convert new subscribers and how to use consumer psychology to fix it. Learn our 3-step de-risking framework to increase conversions without eroding your brand equity or profit margins.

Email and SMS
Email Marketing: Why live text emails are driving more revenue for brands than flashy design emails

Email Marketing: Why live text emails are driving more revenue for brands than flashy design emails

Daniel Butler
Published on: 09/02/2026

Live text emails outperform flashy designs in modern inboxes. Learn why text-based emails improve deliverability, engagement, trust, and conversions.

Email and SMS
Email Marketing: How Top Lifecycle Marketing Teams Get The Most Out Of It

Email Marketing: How Top Lifecycle Marketing Teams Get The Most Out Of It

Ethan Norville
Published on: 10/01/2026

Email marketing plays a large role in lifecycle marketing, but it's one part of the puzzle. Here's how you do email so well (and so profitably) that recipients thank you for it.

Lifecycle and Email marketing